Samsung’s Sero Is A Vertical 4K TV Quite Perfect For TikTok And Instagram

If you’ve been itching to get your hands on the Samsung Sero—a TV that rotates between portrait and landscape mode—you’re in luck.

At this year’s CES, Samsung announced the TV is officially coming to the U.S. And we got to check it out.

The 43-inch TV comes equipped with a 4K display and 60-watt speakers built into the stand. It’ll also be available on wheels, just in case you want to transport this bad boy from room to room. 

The company describes it as a TV designed for the “mobile generation,” aka millennials and Gen-Z. You know, the ones who have no idea what it’s like to not to watch video on their phones. 

So how does it work? Once you sync your Galaxy to the TV,  you can cast content from your phone. It also works with AirPlay, so those with iPhones aren’t left out.

Every time you flip the orientation of your phone, the TV automatically follows suit. Seeing it switch back and forth during the demo was actually pretty cool. Although, I couldn’t help but think it looked like a giant T-Mobile Sidekick. 

Now, if you’re wondering why the hell anyone would want something like this, you’re not the only one. When I first saw the Sero in person, I stood around it with a group of reporters as we all stared in silence. 

For starters, I couldn’t decide exactly where I’d put it. The kitchen? The living room? One writer said they’d love to have one in their office. I nodded in agreement. 

The minute you flip your phone to landscape mode, the TV does too.

The minute you flip your phone to landscape mode, the TV does too.

Image: samsung

It’s an interesting height, too. Of course, TV is best consumed while sitting down but I couldn’t help but notice how awkwardly short it is when I was standing up. 

Regardless, its ability to rotate makes sense considering how much video is filmed vertically these days. 

And, seeing as how the Sero was specifically made for the youngins, it also makes for a more enjoyable viewing experience when scrolling through social media. You can use it to cast content from TikTok, Snapchat, and YouTube. I mean, imagine how many tweets you can see on this thing at once. 

It’s probably great for workouts, too. In portrait mode, I couldn’t help but think of Mirror— a $1,500 mirror that doubles as a fitness machine, complete with a built-in LCD to stream workouts. While the Sero isn’t reflective, you can definitely stream exercise videos from YouTube or other fitness apps and follow along. 

When it’s not in use, it also doubles as a decoration piece. You can use it as a digital photo frame or a clock. There’s also the option to use it as a giant speaker to stream music on.

Samsung has yet to release information on price and availability, but we’ll keep you updated as soon it’s revealed.